QR Code Generator | Marketing

What Is QR Code Marketing?

QR code marketing is the act of creating and sharing high-resolution QR codes to funnel an audience to a target location. This could be a landing page to convert leads, a vcard or digital business card, or a newsletter sign-up page.

Sometimes, businesses will use a digital barcode to link to pertinent information. But this method is clunky, since users must download a special app from the app store to read barcodes. Alternatively, virtually all mobile phone cameras can scan QR codes to redirect to important content, your store inventory, or promotion information.

Beambox graphic of a smartphone scanning a QR code and a QR code generation interface on a pink circular backdrop.

Why QR Code Marketing is A Modern Business Must-Have

Are you interested in using a QR code generator to improve your business marketing? They provide numerous advantages, including ease of use, higher conversion, trackability, and more. Any modern business can benefit from QR codes with the correct implementation. Here’s how:

1 No Expiration Date

You might ask yourself, "How long are QR codes valid?" QR codes don’t have an expiry date once created. That’s because the code image is static and doesn’t change. The only way a QR code might become ineffective is when the target URL is no longer available. In this case, you can use a dynamic code to change the URL.
2 Tracking Capabilities

It’s possible to track QR code marketing campaigns to analyze what’s working. That way, you can perform A/B split testing and monitor the results to determine effectiveness. From there, you can make adjustments for overall business success.
3 Easy Implementation

QR codes are easy to add to any marketing campaign. With the right generator, you can create a variety of different QR codes. This means anyone can get started without prior experience.
4 Mobile-friendly

QR codes are a mobile-friendly way to provide users access to the target link location. You don't need unique QR code readers. Additionally, most people understand what to do when seeing a new QR code. Plus, they are incredibly convenient. This can increase the conversion rate of your marketing campaign for users on mobile devices.
5 Low Cost or No Cost

QR codes are a mobile-friendly way to provide users access to the target link location. You don't need unique QR code readers. Additionally, most people understand what to do when seeing a new QR code. Plus, they are incredibly convenient. This can increase the conversion rate of your marketing campaign for users on mobile devices.
6 Safety

As technology advances, so does the security of QR codes. Now, QR code generators are capable of incorporating encryption methods. These methods ensure the security of your vital account information or sensitive company data. QR code generators can also offer advanced features like authentication to provide extra security.

Should Your Business Use a WiFi QR Code Generator?

Beambox graphic featuring a phone scanning a QR code on a POS system screen in front of a peach circle and a pink backdrop.

You might have heard about WiFi QR code generators and have questions about if they are a good match for your business. Here, learn why adding these dynamic QR codes could be right for you:

Branding Customization Options

Customize your QR code to reflect your brand. Add color elements, your brand logo, designs, images, text, and more. The colors and design allow the QR code to stand out and achieve higher conversions

A professional and familiar look ensures your audience understands the connection to your brand and message. Remember that selecting the appropriate size for your QR codes is crucial as it determines their legibility and functionality.

Convenience Boosts Conversion Rate

The convenience of using QR codes for the end users increases conversion rates. That’s because scanning a QR code to get WiFi access is far easier than entering the WiFi names. This is especially true if your location has many WiFi access points and customers have difficulty connecting.

You can expect the number of people who log into your WiFi to increase. This allows you to track their behavior and improve the marketing push.

Generate More Sales

Customers may stay longer if they can easily log into your WiFi and stay connected with friends, work, and entertainment. Without access to the internet, they might leave and go to the competition. Tracking this kind of data will help you see how important code technology is for mobile marketing.

Different Locations

You can use QR codes in a wide range of locations. This includes retail stores, training centers, showrooms, markets, and more. You can provide WiFi access at each location and use QR codes for easy access. All you have to do is print QR codes and place them in plain view.

Control Access

You can give the QR code to only those you’d like to connect to your WiFi. This is ideal when you don't want everybody who enters your location to access the internet. Therefore, the internet traffic will not get overwhelmed, which leads to slow speeds.

How To Generate a QR Code for My Business’ WiFi

With Beambox’s QR code generator, getting your visitors onto your guest WiFi is a cinch. In just four easy steps, you can churn out business WiFi access QR codes that you can post in high-traffic areas.

Here’s how to generate a QR code for your business’ WiFi:

1 Navigate to the capture tab and choose Generate QR codes.
2 Choose the location for which you want to create the form.
3 Enter the details of your WiFi or SSID name.
4 Choose Add and then Generate QR.

Beambox graphic featuring a QR code scanner scanning a QR code on a smartphone against a circular pink backdrop.

Turn Customers into Repeat Visitors With a QR Code for an Embeddable Form

Creating a QR code for an embeddable form allows you to funnel your WiFi guests to a form that’s integrated into your website. From email captures to SMS sign-ups, with just a click you can capture valuable information.

The forms feature at Beambox enables you to create a popup or inline form. You can customize it based on the data you’re collecting.

Here’s how:

1 Select the form you want WiFi guests to redirect to using the drop-down menu.
2 Now select Add Form.
3 Click Generate QR.
4 Select Edit Form to edit the editable form.
5 You can print the QR code by pressing Print or PNG.

Beambox graphic featuring a man smiling at his phone with QR code options for forms on a graphic interface, set against a pink circle.

Create QR Codes for Google Reviews, Yelp, and Other Online Business Review Sites

Beambox graphic featuring two women looking at a laptop set against a peach circle and a pink backdrop.

Did you know you can create a QR code to get more Google reviews? Online reviews are critical to business success. They’re what customers turn to when making decisions on how to spend their time and money.

By generating a QR code that quickly leads customers straight to a review site, you take away any extra work. No more downloading review apps or opening extra tabs. Visitors just point, shoot, and click.

Here’s why increasing your Google, Yelp, and Trip Advisor reviews with a QR code can help consumers and your company:

Increases Brand Trust

Customers tend to research brands before using their services. When customers view Google Maps, they can see the Google Review score of a business within a map. Therefore, increasing this score should be a priority to get more footfall.

Boost Local SEO

Google uses the review score as part of the local SEO equation. The algorithm will look at the quality of the score and the number of reviews generated. The higher your score and the more reviews you have, the better. Therefore, promoting the QR code for reviews can increase your SEO score.

Improving local SEO can lead to a higher placement in the search results. This means your business profile will get in front of more eyeballs. Don't be surprised if you see higher footfall when your business profile climbs to the top of the search rankings.

Cultivate a Feedback Loop

Google reviews are a way of getting customer feedback to determine what’s working and what you can improve. You can use a QR code that directs customers to a Google form or PDF-type document to leave reviews. You'll see a pattern in the feedback once you generate hundreds or thousands of reviews. This provides free customer surveys that can help inform the future direction of your business.

Increase Conversion Rate

Your website click-through rate will increase when your customers see a higher review count and a good overall score. This means, your other marketing efforts will see a more significant return on investment.

Customer Behavior Insights

Sit Back and Automate Reviews With a QR Code

Beambox users on the Pro plan can take advantage of the Review Automator tool. This tool puts all of your online reviews in one easy-to-view space and makes it easier to blast reviews to multiple platforms. Combine this tool with our free QR code generator to take things to the next level.